In today’s global economy, retailers face stiffer competition than ever before. The Web has opened up a new frontier in cyber space and retailers are under pressure to devise new ways to gain awareness, present their goods, interact with and distribute to consumers. The Web, point of sales systems (POS), and supply chain systems are generating a plethora of information which, if properly leveraged, can be a strategic asset, but if left unprotected and uncontrolled, could become a large liability. Customer lists, buying trends and pricing strategies serve as valuable intellectual property (IP) but can damage competitive advantage and brand if these fall into competitors’ hands.
Another market trend and dynamic which is prevalent in the retail industry today is the widespread use of credit cards. Although credit cards have created additional opportunities for retailers and increased levels of convenience for consumers, they also represent a large potential information risk. To combat this risk the credit card industry has formed the Payment Card Industry Data Security Standard (PCI) which specifies how credit card data should be managed from the time it is presented to the retailer to the time it is received by the banking system. Retailers must be vigilant in protecting and controlling credit card information, and are required to demonstrate regulatory compliance and pass PCI audits. Failure to do so can irreversibly damage customer trust and loyalty and affect the retailer’s brand and corporate image.
The Orchestria Solution for Retail protects and controls information wherever it is stored or used, significantly minimizing the risks associated with uncontrolled information. Orchestria protects sensitive IP, employee and customer data at the endpoint, message server, network and for data at rest. Orchestria helps Retail organizations prevent data loss, ensure messaging compliance and enforce information classification and control.
Orchestria enables Retail companies to:
- Secure intellectual property (promotions, pricing, customer lists, customer buying trends)
- Protect confidential customer data (credit card information)
- Control sensitive employee information (SS/NI #’s, personal health, salary information)
- Ensure compliance with HIPAA, PCI, SOX
- Protect and control information shared with partners (vendors, retailers and distributors)
- Classify information assets for records management and retention
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